I wonder how these Apple silicon chips will change the upgrade cycle for Mac users. I can remember chasing the next great Intel Mac. But even the M1 still is plenty for many users and probably for the foreseeable future.
Even in the Pro line the question remains if a M2 or M3 that is properly configured could easily extend the upgrade time frame. Sure, Apple can provide marketing to convince or inspire a impulse upgrade. But I think many will be very happy with a correct purchase. The only real potential is buyers who under configured their purchase and developed buyer remorse. Since late 2023 mac sales have indeed dropped 34% which does indicate a lack of repeat buyers upgrading.